BEHIND THE BRAND:
HAIR BY NATALIE BLAKE

Elevating a boutique salon into a premium & cohesive visual identity.

THE CHALLENGE

Natalie came to me with a successful business however she needed to move away from 'DIY' visuals and towards a style that reflected her true value and friendly ethos.

THE GOAL

To create a cohesive brand identity that builds immediate trust, attracts high-value clients and removes the 'marketing stress' for the business owner.

THE OUTCOME

A complete, custom design overhaul , from a decorative new logo and hand drawn icons to a strategic website that converts visitors into loyal clients.

finding clarity

We didn't just start with a colour palette. We began with a dedicated Strategic Brand Workshop to uncover the 'why' behind the business.

For Natalie, the breakthrough was realising her brand wasn't just about a haircut or style, it was about evoking a joyful, natural connection with new clients and nurturing a friendly and inclusive environment in her home salon.

Using my commercial experience, I stripped away the noise to find the core spark of the brand, translating it into bespoke illustrations and a professional aesthetic that feels finally whole.

Hair by Natalie Blake - Branding & Photos for socials .png

the creative journey

Once we established the strategic foundation, I moved from initial sketches and ideas to digital refinement, perfecting every line and detail to ensure the brand felt intentional.

This phase is a true collaboration, I ensured the designs didn't just look professional but that they feel authentic and spoke to Natalie’s soul. We refined the final designs and illustrations style until it felt like her brand.

It’s about more than just a logo, it’s about creating a visual energy that feels authentic, which in turn gives the client the confidence to soar and trust in their business.

"Amelia has this magical way of getting into your head and understanding exactly what you’re trying to create, even when you can’t quite put it into words yourself."

bespoke website & user journey

A website should be an extension of your brand and your visual identity. For this project, I focused on creating a clear user experience from the first click to the final booking.

As a strategic brand designer, my goal was to move beyond aesthetics to deliver a truly user-focused website design. By removing digital obstacles, I ensured the brand's spark remained consistent and mobile-responsive across all devices.

By incorporating the joyful energy and colours from the brand guidelines, I delivered an exciting, aesthetically pleasing website that serves as a powerful strategic tool for the business.

I knew as soon as I met Amelia and experienced her creative, happy spirit that she was the perfect person to design my website. After our initial meeting, where she showed me some of her previous work and shared her ideas for mine, I could instantly see the vision coming to life.

Amelia has this magical way of getting into your head and understanding exactly what you’re trying to create, even when you can’t quite put it into words yourself. She designed the most beautiful palette of individually created watercolours and hand sketched elements that matched my vision perfectly.

She also designed multiple logos for me to choose from, a beautiful house sketch of my cottage, and even a hand-drawn map to bring everything together. This isn’t just your standard web designer — this is someone who truly creates art and thoughtfully implements it into your website.

Her attention to detail is second to none. She’s incredibly attentive, keeps in touch every step of the way, and adapts things so quickly whenever needed. She’s also full of helpful advice — recommending wonderful suppliers and helping you find things that complement your business, from photographers to roller banners and so much more.

I honestly couldn’t recommend Amelia more. Not only has she created something truly beautiful for my business, but she’s also become a friend and someone I will happily work with again and again.