BEHIND THE BRAND: ONE WITH NUTRITION
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Creating a holistic visual identity for a premium nutrition consultancy.
THE CHALLENGE
An experienced, high-level Nutrition Consultant looking to professionalise their digital presence.
THE GOAL
To build deep trust and attract premium clients through a cohesive visual identity that removes marketing stress.
THE OUTCOME
A complete brand system featuring user-focused website design, clear messaging, and an organised library of templates.
finding clarity
For a successful professional like the owner of One With Nutrition, the biggest hurdle wasn't just a logo, it was the clarity needed to take the next leap forward.
We began with a dedicated Strategic Brand Workshop to find the core values of the business and what was important to Jorien, the founder.
Using my 16 years of commercial experience, I helped define the root values and unique philosophy that underpins every consultation.
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BRINGING THE VISION TO LIFE
With a solid strategy in place, we moved into the fun part, turning big ideas into a visual reality. For One With Nutrition, it was all about finding that middle ground where professional expertise meets a warm, holistic approach.
I spent time refining every element to make sure the brand felt authentic and personable. We stayed in close contact throughout, chatting through the designs to make sure they truly sat right with the client's mission.
After a few tweaks, everything finally clicked and the brand identity felt grounded, relaxed and sophisticated.
A STRATEGIC, USER-FOCUSED WEBSITE
A website should be an effortless extension of the brand design. For this project, I focused on creating a clear user experience from the first click to the final booking.
By removing digital obstacles, I ensured the brand's spark remained consistent and mobile responsive across all devices.
I incorporated the calming, professional tones from the new brand guidelines to deliver a website that is as intuitive and supportive as the consultations themselves.
A LONG-TERM BRAND SOLUTION
True clarity means looking at where a business is going, not just where it is today. During our collaboration, it became clear that the brand would expand into specialised neurodiversity projects.
Rather than waiting for a future hurdle, I pre-empted this shift by creating a dedicated Neurodiversity logo variant. This sub-brand maintains the core identity of the pear logo and features colourful, playful additions.
By delivering this slightly different, specialised logo now, the client was extremely happy with the long term solution that allows the brand to evolve effortlessly.
"You have converted the whole feeling of my business and my mission into the updated logo and website.
You translated my wish so beautifully. Thank you!"
Jorien, One With Nutrition
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